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Improving Business Development
Realising RoI
M&A
A full understanding of the effectiveness of the sales and marketing functions drives upside and improves valuation transparency. PLy assesses teams, systems, processes and campaigns to identify:
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hidden areas of risk or opportunity
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areas of growth and expansion
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reasons behind any underperformance
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efficiency of campaigns, systems and processes
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Operations
An additional perspective can reinforce a strategy or highlight tweaks that improve returns. PLy:
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steers business planning
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increases campaign RoI; and
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improves retention and targeting efforts.
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